Selected case studies

Work

Betterfly App Store card: Feel better, perform better, live betterBetterfly App Store card: the healthier you get, the more you getBetterfly App Store card: life insurance coverage and benefits in one place

Insurtech · B2B2C · 2026

Betterfly

Led product design for the US launch of an AI-native benefits platform where healthy habits earn financial protection through life insurance coverage. Launched August 2026 on the App Store and Google Play. Password required.

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eMed member home: check-in, medication, and progress
eMed GLP-1 program start screen
eMed medication refill screen

Healthtech · D2C + B2B · 2025

eMed

Led design for GLP-1 weight management and women's health across D2C and B2B, including the eMed and SheMed US launches. Designed Em, the AI health companion. Hired two designers and led design through launch.

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Touch Grass

Consumer Health · iOS · 2025

Touch Grass

Co-founded a wellness app for teens encouraging offline connection. Led product vision, design, and App Store launch.

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Muck Rack

Enterprise SaaS · PR CRM · 2019–2023

Muck Rack

Founding product designer. Built design function, design system, and a team of six. Supported $21M → $50M ARR and $180M Series A.

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Marriott Vacations

Travel · Mobile · 2017–2019

Marriott Vacations

Information architect on a mobile-first redesign serving 20 million travelers.

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